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Leveraging Social Media To Drive Your Brand & Mission #SMWLA

September 23, 2011
Social Media Week
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University of Southern California, Los Angeles, CA, United States

This is a Social Media Week Los Angeles event. Click here to register.

From the website:

Leveraging Social Media To Drive your Brand & Mission:

Companies, Executives & People all take fitness and health seriously and are making waves in their respective industries by using social media.

Come and see for yourself what our panelist have to say on the matter!! We will be demonstrating how companies utilize social media to grow their mission and their brands.

Also, Bumble Bee has teamed up with O2 MAX Fitness to raise money for breast cancer research while promoting a healthy lifestyle. For each mile logged, which can include walking, running or, biking, Bumble Bee will donate .10 to breast cancer research. Students will also get to test out Bumble Bee’s Facebook app, log miles and help raise money for breast cancer research while helping college students stay fit!


  • Mark Sheehan   VP, Product Development, K-Swiss
  • Drisha Legitt   Executive Director, CAHPERD
  • Stephanie Bardin   Marketing Director, Bumble Bee
  • Corrine Theile   Field Marketing, KIND
  • Karen Jashinsky   Founder, O2 MAX (Moderator)
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