Following info provided by Social Media Week Los Angeles:
At the Sustainability 2.0 event we will discuss how social media can motivate sustainability decisions – both decisions by individuals and decisions by companies. This will be an interactive panel discussion from 3-5 followed by a networking reception.
About Sustainability 2.0
Polls tell us that people want to buy ‘green’ products and are willing to pay more for it – but when push comes to shove – most people don’t.
But we know there are growing environmental problems that we need to solve. The changing climate, increasing air and water pollution, rising energy prices, and ongoing water supply problems are all driven by choices that people make. It doesn’t matter what you buy – cars, cosmetics, electronics and food all impact the environment – they all impact the environment. What does matter is how much you use – especially energy & water – and how much you waste. These have large impacts and global implications. With social media, consumers have more power to affect change in companies than ever before. This panel will highlight the following:
How do we connect the dots?
Do informed consumers make more sustainable choices?
How does social media influence consumer behavior and get people to demand more sustainable choices?
How will companies respond?