Branding is one of those things that many startups and entrepreneurs put on the back burner… big mistake. Branding is the quickest way for your company to express what it is and what it can offer. Screw up on the branding, and you end up making it hard for people to understand why your business exists and why they should use it => failure.
This session, given by Jason Ramin, will help you tackle branding research, how to do it for free, better than your competition, and with huge strategic impact.
Jason Ramin is a Senior Analyst at Innovation Protocol, a young Brand Strategy firm in Downtown LA, responsible for branding global market leaders such as Johnson & Johnson and PayPal. He began his career at a Market Research Consulting firm called Lieberman Research Worldwide, where he helped clients like Clorox, Gap, and Charles Schwab obtain actionable insights that informed large marketing initiatives. Today, he continues to use research, now helping companies understand who they are, why they matter, and how to tell that story to the world. Some of his clients include Evite, PayPal, and the Los Angeles County Bar Association. He is an LA native and alumni of UC Irvine.